Archive
Journalism by Topic
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Books
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Avengers Assemble! Teaming Up with Marvel to Illustrate the Importance of COVID-19 VaccinationAvengers Assemble! Teaming Up with Marvel to Illustrate the Importance of COVID-19 Vaccination | Amazon Books | A collaboration between Pfizer, BioNTech, and Marvel Comics results in a comic book that uses the Avengers’ fight against Ultron as an analogy to encourage COVID-19 vaccination. |
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She and We: Behind “On Such a Full Sea” with Author Chang-rae Lee | Amazon Books | Feature-length author interview/book review |
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Character Comebacks: King, Fielding, Grisham, and Doyle Catch Up With Old Favorites | Amazon Books | Multi-part feature of four authors who wrote new books bringing back long-lost, beloved characters |
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Account of life in Iraq is vivid portrait of brutal lawlessness and devastation | Colorado Springs Gazette | Book review of Because Each Life is Precious |
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Valar Dohaeris: An Interview With George R.R. Martin | Amazon Books | Interview with author about upcoming season of TV adaptation of Game of Thrones |
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Geeking Out: Sci-Fi, Fantasy, and Horror in 2014 | Amazon Books | Preview of six exciting, upcoming books in 2014 |
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Commentary: A life touched by the late Kurt Vonnegut | Times Herald-Record | Personal essay about the death of a favorite author |
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“The Hobbit”: An Unexpected Controversy | Amazon Books | Analysis of the adaptation of The Hobbit for film |
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Poet Laureate and Civil Rights Activist Maya Angelou, 1928-2014 | Amazon Books | Obituary for Maya Angelou |
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Five Questions with Elaine Lui and the Squawking Chicken | Amazon Books | Dual interview with author and her mother |
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Amazon Asks: Bob Saget Gives a PG-13 Glimpse of the Man Behind “Dirty Daddy” | Amazon Books | Interview with TV-star turned author |
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Best of the Year in Science Fiction & Fantasy … plus Horror” | Amazon Books | Quick reviews of the best book in each category for 2013 |
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Afterparty by Daryl Gregory | Amazon Books | Best of the Month book review |
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Alex by Pierre Lemaitre | Amazon Books | Best of the Month book review |
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The Universe Versus Alex Woods by Gavin Extence | Amazon Books | Best of the Month book review |
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Annihilation by Jeff VanderMeer | Amazon Books | Best of the Month book review |
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Babayaga by Toby Barlow | Amazon Books | Best of the Month book review |
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Dangerous Women edited by George R.R. Martin and Gardner Dozois | Amazon Books | Best of the Month book review |
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Doctor Sleep by Stephen King | Amazon Books | Best of the Month book review |
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The Enchanted by Rene Denfeld | Amazon Books | Best of the Month book review |
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Fiend by Peter Stenson | Amazon Books | Best of the Month book review |
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The Golem and the Jinni by Helene Wecker | Amazon Books | Best of the Month book review |
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The Holy and the Broken by Alan Light | Amazon Books | Best of the Month book review |
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I am Pilgrim by Terry Hayes | Amazon Books | Best of the Month book review |
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The Ocean at the End of the Lane by Neil Gaiman | Amazon Books | Best of the Month book review |
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Red Moon by Benjamen Percy | Amazon Books | Best of the Month book review |
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Listen to the Squawking Chicken by Elaine Lui | Amazon Books | Best of the Month book review |
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The Three by Sarah Lotz | Amazon Books | Best of the Month book review |
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Turn Around Bright Eyes by Rob Sheffield | Amazon Books | Best of the Month book review |
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The Whispering Muse by Sjon | Amazon Books | Best of the Month book review |
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Ginsberg Poetry Festival | Times Herald-Record | Worth the Drive event preview |
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J.K. Rowling reveals Harry Potter’s career, Hogwarts headmaster and more | Times Herald-Record | Recap of post-series interview on Today – Part 1 |
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J.K. Rowling on ‘Today’ part 2: what Daniel Radcliffe knew, the final line | Times Herald-Record | Recap of post-series interview on Today – Part 2 |
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A Look at the National Book Awards Longlists — With Poll Results | Amazon Books | Readers’ choices for favorites to win National Book Awards. |
TV
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First Look: Gotham’s New Queen of the Underground | TV Insider | Exclusive image from the TV Show with commentary. |
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The Best of the Saturday Night Live 40th Anniversary Special | TV Insider | Five moments in the 40th Anniversary show that shined brighter than the rest. |
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Grey’s Anatomy Postmortem: Where’s Derek? Now We Know | TV Insider | Recapping the episode that saw the death of Derek Shepherd. |
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12 Monkeys Postmortem: Kirk Acevedo and Travis Fickett on Ramse’s Path, Plus Exclusive First Look at Next Week | TV Insider | Interview with the star and executive producer plus exclusive video preview footage. |
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Norm MacDonald’s Epic Twitter Short Story about SNL40, Eddie Murphy, and more | TV Insider | Blow-by-blow from the comedian’s Twitter feed after Eddie Murphy’s controversial appearance. |
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The beginning of the end for The Sopranos | Times Herald-Record | Analysis of series, preview of final season |
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What’s on TV This Fall? | Times Herald-Record | Previews for new series premieres and calendar |
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Clever, cadaverous ‘Dead’ shines: Teen goes from dim to grim | Colorado Springs Gazette | Feature-length series preview/review of new TV series Dead Like Me |
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Anatomy of Evil: Movie fills in last piece of puzzle, producer says | Colorado Springs Gazette | Feature-length preview/review of TV movie Hitler: The Rise of Evil |
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Snoop’s televizzle show has no sizzle, fizzles: Show borders on funny but never crosses line | Colorado Springs Gazette | Preview/review of new TV series Doggy Fizzle Televizzle |
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Critical? Hardly. ‘ER’ still strong: Wyle makes it to episode 200 | Colorado Springs Gazette | Junket coverage for 200th episode of E.R. |
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Fall TV clicks… and sometimes it doesn’t: New season brings several truly entertaining series – just nothing all that original | Colorado Springs Gazette | Reviews/report card for new series premieres |
Film
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“The Hobbit”: An Unexpected Controversy | Amazon Books | Analysis of the adaptation of The Hobbit for film |
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‘Holes’ collaboration left no one feeling empty | Colorado Springs Gazette | Interview with cast and crew |
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D.A. Pennebaker Looks Back at “Don’t Look Back”: Dylan documentarian discusses new DVD | Rolling Stone | Interview with filmmaker/review of anniversary edition |
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Diners make great backdrops for classic silver screen moments | Colorado Springs Gazette | Mini-feature roundup of films featuring diner settings |
Comedy
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Jon Stewart at Eisenhower Hall | Times Herald-Record | Feature-length event /profile |
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Still a Standup Guy: ‘Tonight Show’ chair cushy, but Leno likes taking act on road | Colorado Springs Gazette | Feature-length event preview/profile |
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Dream team of SNL presidents turns up on Funny or Die | LaughSpin | News brief about old-school SNL cast reunion video |
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Commentary on Kramer: Michael Richards’ rant, racism and to heck with hecklers | Times Herald-Record | Opinion piece on heckling, inspired by Richards’ racist meltdown |
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Amazon Asks: Bob Saget Gives a PG-13 Glimpse of the Man Behind “Dirty Daddy” | Amazon Books | Interview with TV-star turned author |
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Tim Conway’s Legacy of Laughter: Comic still makes us laugh – though he says he’s too old to hear it. | Colorado Springs Gazette | Feature-length event preview/profile |
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Shot to Hilarity: Behind the Scenes of “Comic Genius” | Amazon Books | Interview/photo book |
Radio
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Radio manager tossed into storm after suspending DJs | Colorado Springs Gazette | News story about local radio station suspending DJs for playing Dixie Chicks. The story sparked national attention. |
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Making Tracks: Longtime radio station KEPC mover, shaker signs off | Colorado Springs Gazette | Feature story about local radio legend Kurt Grow’s retirement and history. |
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Rants from radio pirate make waves with FCC | Colorado Springs Gazette | News story about a local pirate broadcaster |
Art
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Nude Awakening: A Trio of Spencer Tunick’s Subjects Bare All | Village Voice | Feature about photographer Spencer Tunick and his nude group events in urban settings |
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More from Mikio Kennedy | Times Herald-Record | We had Grateful Dead/local artist Mikio Kennedy create the cover art for our story about the Grateful Dead and the Hudson Valley. This profile was part of that spread. |
Food
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The Real Scoop | Times Herald-Record | A feature story documenting the results of a multi-day editorial staff project to taste test local ice creams to identify the best in our coverage area. |
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Side-Dish: The Cheese Plate | Times Herald-Record | Side Dish was a short personal essay column highlighting local food restaurant reviews. This spotlight was of a local cheese shop. |
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Side-Dish: Chocolate Nachos | Times Herald-Record | Side Dish was a short personal essay column highlighting local food beyond restaurant reviews. This spotlight was of a strange dessert offered at a local restaurant. |
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Tasty alternatives available for non-carnivores | Colorado Springs Gazette | Short piece about testing Tofurky with a couple homemade gravy recipe options. |
Lifestyle
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5 Inspiring STEM Women Who are Making Medicine Happen | Pfizer.com | This article highlights five women at Pfizer who are making significant contributions to medicine through their work in STEM, overcoming barriers and serving as role models for future generations of women in science. |
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Lady Gaga on Living With Migraine | Pfizer.com | Lady Gaga opens up about her struggles with debilitating migraine attacks, sharing how they’ve affected her daily life and offering hope to others while emphasizing the ongoing search for better treatments. |
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Ten Tips/Lessons For Commuters | Smiley Blog | Using our product’s emoticons to illustrate, I compose a borderline rant on driving etiquette |
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Rothman Recommends: Decluttering and Organizing Your Home | Smiley Blog | Downsizing to a smaller apartment, I explore some tips and products for making the most of small spaces. |
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2002 Gift Guide | Relix | Collection of recommended items for holiday gifts. |
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Vendaroo: Cool Stuff from Chill Festival Vendors | Relix | Collection of recommended items found in the marketplace at the Bonnaroo music festival. |
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Work Play Rock ‘n’ Roll | Relix | Collection of recommended items for the music professional on the go. |
Pop Culture
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A Magical Night: Neil Gaiman Live in Brooklyn | Amazon Books | Recap of reading and signing for Ocean at the End of the Lane |
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Geeking on Books at Comic-Con International | Amazon Books | Recap of event with focus on book-related people, panels, exhibits and cosplay |
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Ono, Assistant Settle | Rolling Stone | Coverage of Yoko Ono’s lawsuit against Frederic Seaman |
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What would Brian Boitano do? | Colorado Springs Gazette | Interview/preview with sports personality, tongue-in-cheek questions and answers |
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Talking Smack (Stone Cold Steve Austin) | Colorado Springs Gazette | Interview/preview with sports personality, focus on the art of trash talking |
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Why Zombies? A Defense of the Z Word | Amazon Books | Essay analysis of zombie stories |
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And now for something completely edible | Times Herald-Record | A brief look at Monty Python themed SPAM in stores |
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2013 Best Books of the Year: Humor & Entertainment | Amazon Books | Quick reviews of the three best book in the category for 2013 |
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Star Wars snacks and prizes | Times Herald-Record | A brief look at Star Wars themed products in stores |
Journalism by Type
Reviews
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Trey Anastasio | Maxim | Record review of Trey Anastasio |
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System of a Down: Schizo Metal: Serj Tankian and company talk about everything, do more | Village Voice | Record review of Mezmerize |
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Short Music for Short People | Village Voice | Record review of compilation full of songs 30-seconds or less |
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Royal Mess: Peering into the Prince Vault | Boston Phoenix | Feature-length record review of The Vault: Old Friends 4 Sale |
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Back to the Funkture: Red Hot Chili Peppers | Village Voice | Feature-length record review of Californication |
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Afterparty by Daryl Gregory | Amazon Books | Best of the Month book review |
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Alex by Pierre Lemaitre | Amazon Books | Best of the Month book review |
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The Universe Versus Alex Woods by Gavin Extence | Amazon Books | Best of the Month book review |
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Annihilation by Jeff VanderMeer | Amazon Books | Best of the Month book review |
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Babayaga by Toby Barlow | Amazon Books | Best of the Month book review |
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Dangerous Women edited by George R.R. Martin and Gardner Dozois | Amazon Books | Best of the Month book review |
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Doctor Sleep by Stephen King | Amazon Books | Best of the Month book review |
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The Enchanted by Rene Denfeld | Amazon Books | Best of the Month book review |
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Fiend by Peter Stenson | Amazon Books | Best of the Month book review |
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The Golem and the Jinni by Helene Wecker | Amazon Books | Best of the Month book review |
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The Holy and the Broken by Alan Light | Amazon Books | Best of the Month book review |
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I am Pilgrim by Terry Hayes | Amazon Books | Best of the Month book review |
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The Ocean at the End of the Lane by Neil Gaiman | Amazon Books | Best of the Month book review |
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Red Moon by Benjamen Percy | Amazon Books | Best of the Month book review |
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Listen to the Squawking Chicken by Elaine Lui | Amazon Books | Best of the Month book review |
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The Three by Sarah Lotz | Amazon Books | Best of the Month book review |
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Turn Around Bright Eyes by Rob Sheffield | Amazon Books | Best of the Month book review |
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The Whispering Muse by Sjon | Amazon Books | Best of the Month book review |
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Clever, cadaverous ‘Dead’ shines: Teen goes from dim to grim | Colorado Springs Gazette | Feature-length series preview/review of new TV series Dead Like Me |
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Anatomy of Evil: Movie fills in last piece of puzzle, producer says | Colorado Springs Gazette | Feature-length preview/review of TV movie Hitler: The Rise of Evil |
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Snoop’s televizzle show has no sizzle, fizzles: Show borders on funny but never crosses line | Colorado Springs Gazette | Preview/review of new TV series Doggy Fizzle Televizzle |
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Infectious Disease | Village Voice | Record review of Prozzäk’s Hot Show |
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The Artists Formerly Known as Each Other (Almost) | Village Voice | Feature-length dual record review of The Artist’s Rave Un2 the Joy Fantastic and Ani DiFranco’s To the Teeth |
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The Gothfathers Part II | Village Voice | Roundup record review of solo efforts by former members of The Bauhaus |
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Me and the Devil Blues | Village Voice | Feature-length record review of Everlast’s Eat at Whitey’s |
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But Whatever Happened to Betsy Wetsy and Chatty Cathy? | Village Voice | Record review of Dressy Bessy by Dressy Bessy |
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Sky Motel by Kristin Hersh | Boston Phoenix | Record review |
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Philadelphonic by G Love and Special Sauce | Boston Phoenix | Record review |
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The Flower and the Knife by Kevn Kinney | Boston Phoenix | Record review |
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Kiss It Goodbye by Chris Mills | Boston Phoenix | Record review |
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Dial M.A.C.E.O. by Maceo Parker | Boston Phoenix | Record review |
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Songs from the Analog Playground by Charlie Hunter | CMJ | Record review |
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Croakin’ at Toads by Frogwings | CMJ | Record review |
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Yanqui U.X.O. by Godspeed You Black Emperor! | CMJ | Record review |
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Circle by Indigenous | CMJ | Record review |
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L by moe. | CMJ | Record review |
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The Grand Pecking Order by Oysterhead | CMJ | Record review |
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Heroes and Villains by Paloalto | CMJ | Record review |
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Space Island by Rob Wasserman | CMJ | Record review |
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Does by The Slip | CMJ | Record review |
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Symbolic by Voodoo Glow Skulls | CMJ | Record review |
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Sex, Drugs and Rap ‘N’ Roll by Phunk Junkees | CMJ | Record review |
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Words by Homunculus | CMJ | Record review |
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Joyful Noise by Derek Trucks Band | Request | Record review |
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Thornhill by Moxy Früvous | Time Out NY | Record review |
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The Bluegrass Sessions: Tales from the Acoustic Planet, Volume 2 by Béla Fleck | Time Out NY | Record review |
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Hopeless Romantic by Bouncing Souls | Time Out NY | Record review |
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Life Before Insanity by Gov’t Mule | Time Out NY | Record review |
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G.C.S. 2000 by Graham Central Station | Time Out NY | Record review |
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In Reverse by Matthew Sweet | Time Out NY | Record review |
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Tin Cans and Car Tires by moe. | Time Out NY | Record review |
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Straight Ahead by Pennywise | Time Out NY | Record review |
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The Story of the Ghost by Phish | Time Out NY | Record review |
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Words for Living by PJ Olsson | Time Out NY | Record review |
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Rusted Root by Rusted Root | Time Out NY | Record review |
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Modified by Save Ferris | Time Out NY | Record review |
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The Strange Remain by The Other Ones | Time Out NY | Record review |
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To Venus and Back by Tori Amos | Time Out NY | Record review |
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Vida Blue by Vida Blue | Time Out NY | Record review |
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Account of life in Iraq is vivid portrait of brutal lawlessness and devastation | Colorado Springs Gazette | Book review of Because Each Life is Precious |
Features
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A Lesson in Not Giving Up: A Dog and His Owner’s Story of Survival | American Kennel Club | Feature/news story about a dog on the brink of death and the miracle that brought him back. |
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Politics of the Pit: Where Do We Go Now? The Aftermath of Rapestock | Village Voice | Feature/news story digging into the reports of rape at Woodstock ’99 |
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Will the Real Citizen Cope Please Stand Up? | Relix | Feature/profile/interview with musician Citizen Cope |
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Jammed for All Time | Village Voice | Feature about the origins and nuances of the often misunderstood jam band scene |
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Sites Unscene: Evaluating a Summer of Club Closings | Village Voice | Feature/news story about rash of NYC music venues being shut down |
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Nude Awakening: A Trio of Spencer Tunick’s Subjects Bare All | Village Voice | Feature about photographer Spencer Tunick and his nude group events in urban settings |
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Jon Stewart at Eisenhower Hall | Times Herald-Record | Feature-length event preview/profile |
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Diners make great backdrops for classic silver screen moments | Colorado Springs Gazette | Mini-feature roundup of films featuring diner settings |
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The Murky Depths: Phish fans | CMJ | Feature about Phish audience in fan-themed special issue |
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Making Tracks: Longtime radio station KEPC mover, shaker signs off | Colorado Springs Gazette | Feature story about local radio legend Kurt Grow’s retirement and history. |
Interviews
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5 Inspiring STEM Women Who are Making Medicine Happen | Pfizer.com | This article highlights five women at Pfizer who are making significant contributions to medicine through their work in STEM, overcoming barriers and serving as role models for future generations of women in science. |
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Lady Gaga on Living With Migraine | Pfizer.com | Lady Gaga opens up about her struggles with debilitating migraine attacks, sharing how they’ve affected her daily life and offering hope to others while emphasizing the ongoing search for better treatments. |
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Valar Dohaeris: An Interview With George R.R. Martin | Amazon Books | Interview with author about upcoming season of TV adaptation of Game of Thrones |
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James Brown Takes the Next Step | Rolling Stone | Interview/concert recap |
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What would Brian Boitano do? | Colorado Springs Gazette | Interview/preview with sports personality, tongue-in-cheek questions and answers |
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Talking Smack (Stone Cold Steve Austin) | Colorado Springs Gazette | Interview/preview with sports personality, focus on the art of trash talking |
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She and We: Behind “On Such a Full Sea” with Author Chang-rae Lee | Amazon Books | Feature-length author interview/book review |
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Five Questions with Elaine Lui and the Squawking Chicken | Amazon Books | Dual interview with author and her mother |
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Amazon Asks: Bob Saget Gives a PG-13 Glimpse of the Man Behind “Dirty Daddy” | Amazon Books | Interview with TV-star turned author |
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Still a Standup Guy: ‘Tonight Show’ chair cushy, but Leno likes taking act on road | Colorado Springs Gazette | Feature-length event preview/profile |
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Tim Conway’s Legacy of Laughter: Comic still makes us laugh – though he says he’s too old to hear it. | Colorado Springs Gazette | Feature-length event preview/profile |
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Critical? Hardly. ‘ER’ still strong: Wyle makes it to episode 200 | Colorado Springs Gazette | Junket coverage for 200th episode of E.R. |
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‘Holes’ collaboration left no one feeling empty | Colorado Springs Gazette | Interview with cast and crew |
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D.A. Pennebaker Looks Back at “Don’t Look Back”: Dylan documentarian discusses new DVD | Rolling Stone | Interview with filmmaker/review of anniversary edition |
News
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Politics of the Pit: Where Do We Go Now? The Aftermath of Rapestock | Village Voice | Feature/news story digging into the reports of rape at Woodstock ’99 |
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Ono, Assistant Settle | Rolling Stone | Coverage of Yoko Ono’s lawsuit against Frederic Seaman |
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Layne Staley Found Dead | Rolling Stone | Obituary of Alice in Chains singer |
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Sites Unscene: Evaluating a Summer of Club Closings | Village Voice | Feature/news story about rash of NYC music venues being shut down |
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Radio manager tossed into storm after suspending DJs | Colorado Springs Gazette | News story about local radio station suspending DJs for playing Dixie Chicks. The story sparked national attention. |
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Rants from radio pirate make waves with FCC | Colorado Springs Gazette | News story about a local pirate broadcaster |
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Poet Laureate and Civil Rights Activist Maya Angelou, 1928-2014 | Amazon Books | Obituary for Maya Angelou |
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Bowie to Release “Heathen”: Rocker finds new home at Columbia Records | Rolling Stone | News brief |
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moe. Hitting Airwaves And The Road: Upstate New York jam band, planning outing behind new album, plays gig broadcast on radio | MTV | Tour news |
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Liz Smith, Friend of AKC, Dead at 94 | American Kennel Club | Celebrity obituary |
Recaps
Opinion
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Why Zombies? A Defense of the Z Word | Amazon Books | Essay analysis of zombie stories |
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Commentary: A life touched by the late Kurt Vonnegut | Times Herald-Record | Personal essay about the death of a favorite author |
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Commentary on Kramer: Michael Richards’ rant, racism and to heck with hecklers | Times Herald-Record | Opinion piece on heckling, inspired by Richards’ racist meltdown |
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Ten Tips/Lessons For Commuters | Smiley Blog | Using our product’s emoticons to illustrate, I compose a borderline rant on driving etiquette |
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Rothman Recommends: Decluttering and Organizing Your Home | Smiley Blog | Downsizing to a smaller apartment, I explore some tips and products for making the most of small spaces. |
Previews
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Geeking Out: Sci-Fi, Fantasy, and Horror in 2014 | Amazon Books | Preview of six exciting, upcoming books in 2014 |
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What would Brian Boitano do? | Colorado Springs Gazette | Interview/preview with sports personality, tongue-in-cheek questions and answers |
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Talking Smack (Stone Cold Steve Austin) | Colorado Springs Gazette | Interview/preview with sports personality, focus on the art of trash talking |
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Jon Stewart at Eisenhower Hall | Times Herald-Record | Feature-length event preview/profile |
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Still a Standup Guy: ‘Tonight Show’ chair cushy, but Leno likes taking act on road | Colorado Springs Gazette | Feature-length event preview/profile |
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Tim Conway’s Legacy of Laughter: Comic still makes us laugh – though he says he’s too old to hear it. | Colorado Springs Gazette | Feature-length event preview/profile |
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Mickey Hart at Irving Plaza | Time Out NY | Concert preview |
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Jambands.com Tour at Wetlands Preserve | Time Out NY | Concert preview |
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moe. at Central Park Summerstage | Time Out NY | Concert preview |
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Peter Murphy at Irving Plaza | Time Out NY | Concert preview |
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Survey Says: 9 Dog Agility Stats that Prove the Odds Are in Your Favor | American Kennel Club | Event preview article based on results of survey sent to registration list. Includes event historical storytelling and infographic display. |
Beyond Journalism
Social
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Twitter User Pix Background | Zwinky | Encouraged users to use product to update Twitter profile picture. Rewarded them by featuring their pictures as our Twitter page background. Wonderful response! |
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Sharknado Sweepstakes | TV Insider | Facebook post promoting a giveaway of swag bag timed to release of Sharknado 3. |
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Arrow Sweepstakes Post | TV Insider | Facebook post promoting a giveaway of action figures from the TV show “Arrow.” |
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Viral Facebook Quote Graphic | Amazon Books | Phenomenal response. One of the most liked, shared and commented posts of the year. |
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UGC: Polling for Content | Amazon Books | Set up a poll with all nominees on Facebook, then teased to the blog for the results. Strongest performing post of its week. |
Editorial Direction
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Content Strategy Case Study | Case Study | In this case study, I explore how I led the development and execution of a comprehensive content strategy at Pfizer to enhance its digital presence and optimize engagement on Pfizer.com. |
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SEO Landing Page Strategy Case Study | Case Study | In this case study, I explore the development of 90 SEO-optimized landing pages during the American Kennel Club’s rebrand, showcasing how keyword optimization and stakeholder collaboration enhanced user engagement and reinforced AKC’s leadership in organic search rankings. |
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Showcasing Diverse Content Formats | Case Study | This presentation includes a walkthrough of a broad array of formats, showcasing my ability to ideate, develop, and execute content that delivers impact across multiple channels |
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Comic-Con Coverage | TV Insider | Designed and executed sub-site dedicated to Comic-Con International based on onsite team coverage including panels, private photo and video shoots and more. At time of event included live Instagram and Twitter feeds. |
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Woodstock Film Fest Coverage | Times Herald-Record | Supervised in-house team of copyeditors and designers and on-site team of reporters, photographers and videographers over multiple-day coverage of local event, including preview edition, daily print and online coverage, and wrap-up edition. |
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U.N.C.L.E Promo UI/UX and Content | Radio promotion company with a love of the 1960s secret agent series wanted a site themed to their influence. I wrote all site copy and helped to flesh out navigation. | |
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Amazon Books – Essential Zombie Books | Amazon Books | Conceptualized, designed, wrote and coded landing page/store to promote books and content about zombies. |
Art Direction
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Star Wars 4 cover combo concept | Times Herald-Record | Directed design of individual cover images for four bureau editions, which combined to form a special image. |
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Summer Film cover feature | Times Herald-Record | Directed design of image to illustrate annual summer film cover feature. |
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Hudson Valley/Catskills Ice Cream Taste-Off | Times Herald-Record | Directed design of image to illustrate annual summer film cover feature. |
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Writer’s Digs cover | Times Herald-Record | Directed photo shoot to illustrate cover story about local Howard Koch, who cowrote Casablanca. |
Merchandising
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Amazon: From the Editors | Amazon Books | Built, programmed, designed images and wrote promotional text for landing page spotlighting Amazon Books editorial team’s work. |
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Amazon: Celebrities | Amazon Books | Built, programmed, designed images and wrote promotional text for store spotlighting books by and about celebrities in various entertainment genres. |
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Amazon: Zombies | Amazon Books | Built, programmed and wrote copy for store spotlighting books zombies. |
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5 Examples That’ll Put Your Knowledge to the Pre-Test | Articulate | Article for e-learning instructional designers detailing how to use pre-test assessments in their courses and 5 examples of pre-tests in action. |
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The 10 Most Popular Challenges of 2019 | Articulate | Article for e-learning instructional designers spotlighting the most popular E-Learning Heroes challenges of 2019 based on total unique |
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Zwinky Eco-Rally | Mindspark | Blog post announcing virtual world Earth Day event that I conceptualized and implemented, promoting green behavior in-world and in real life. |
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Gaming Wonderland Direct Messaging | Mindspark | Conceptualized and wrote email campaign for new and lapsed users. |
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Popular Screensavers Blog | Mindspark | Product blog covering new features, related products, “how to” tips and lifestyle. |
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IWON Team Challenge Direct Messaging | Mindspark | Monthly announcement of winners for casual gaming site/charity sweepstakes. |
UX
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AKC New Website Help Guide | American Kennel Club | Collaborated with product and SEO stakeholders to design and create FAQs for multiple audiences. |
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U.N.C.L.E. Website UX | U.N.C.L.E Promos | Radio promotion company with a love of the 1960s secret agent series wanted a site themed to their influence. In addition to editorial content creation, I worked the site them into headings, navigation, key site categories, etc. |
Cards
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Film Noir Miss You | MyFunCards | Conceptualized, scripted and voiced Miss You digital greeting card for the characters PB & Jay |
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Fantasy Belated Birthday | MyFunCards | Conceptualized, scripted and voiced Belated Birthday digital greeting card for the characters PB & Jay |
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Valentine’s Day Buddies | MyFunCards | Conceptualized, scripted and voiced Valentine’s Day digital greeting card for the characters PB & Jay |
Quizzes
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The Simpsons | Times Herald-Record | Print and online interactive cover story determining what local events reader will enjoy and why. |
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Downton Abbey | Amazon Books | Interactive blog post determining what kind of books Downtown Abbey fans will enjoy and why. |
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Zwinky Compatibility | Zwinky | Interactive blog post determining which of the site’s personalities readers are most like and why. |
Sweeps
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Arrow Sweepstakes | TV Insider | Facebook post promoting a giveaway of action figures from the TV show “Arrow.” |
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Sharknado Sweepstakes | TV Insider | Facebook post promoting a giveaway of swag bag timed to release of Sharknado 3. |
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Best of the Year Sweepstakes | Amazon Books | Facebook-based campaign awarding ebook editions of the team’s selection for Best Books of the Year along with new Kindle device to 10 readers. Paired with similar Holiday giftcard giveaway, campaigns accounted for 20% of increase in new Facebook fans for 2013. |
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Treat Yourself Sweepstakes | Amazon Books | Facebook-based campaign awarding $5,000 in gift cards to one winner. Paired with similar Best of the Year giftcard giveaway, campaigns accounted for 20% of increase in new Facebook fans for 2013. |
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Mother’s Day Sweepstakes | MyFunCards | Action based branded sweepstakes, partnering with 1800Flowers.com, awarding all who sent a card a Mother’s Day discount on flowers. |
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Halloween Sweepstakes | MyFunCards | Trivia-based branded sweepstakes, partnering with Dylan Candy Bar, awarding five winners a Halloween Package. |
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Valentine’s Day Sweepstakes | MyFunCards | Trivia-based branded sweepstakes, partnering with 1800Flowers.com, awarding five winners a Valentine’s Day Package. |
Odds and Ends
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Running for President Online Game | Gaming Wonderland | Conceptualized, wrote copy for, and coordinated production of online casual game inspired by presidential race between Barack Obama and Mitt Romney. |
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Jumaane Smith Bio | Biography for debut solo album by jazz musician and Michael Buble band member. |